If you are a property developer building anything from one individual house to a scheme of 20-30 then this is aimed at you!
Whilst a couple of the ‘big boys’ of the property development world recover from some bad PR, and news tells us that house prices have held up better than forecast despite the Brexit rollercoaster, it’s a growing market!
PICTURED ABOVE: Lucy Matthews
PICTURED ABOVE: This picture was used to show the launch of a new development, inviting press to see the model/layout of the proposed site to gain early PR
There’s a vast target audience for your product and consequently huge revenue potential for your business, but money can often be tied up in your land and you need to get it sold as fast as you can! So how can your target audience hear about you and what you can provide for them in the most cost effective way possible? PR!
PICTURED ABOVE: Nicki Chapman (centre) with Bill Gair CEO of Renaissance Villages (left) and Iwan Jones Managing Director of Renaissance Villages
Market leaders in property development have got their dominance and remain in the forefront of their buyers’ minds through the PR techniques they use. How do we know that? Because we are the ones who have DONE their PR.
We have spent the past 30 years ensconced in the property market, working with developers of all sizes, across all levels, so we know your target audience, how they think, when, why and how they buy.
We know what PR techniques work and, importantly, which don’t work, so we make sure our clients’ PR budgets work profitably for them! We also know exactly what the journalists that will print your stories are looking for.
PICTURED ABOVE: Any charity involvement is great for local PR
Graham Norwood, freelance property journalist (The Telegraph, Daily Mail, Sunday Telegraph, Guardian, Estates Gazette) said: “I’ve been lucky enough to work with Lucy for several years and her strengths are being pro-active and reactive with equal skill. Lucy can produce ideas on behalf of her clients, with a knack of pitching them at the right journalist and the right outlet. When I make a request of her clients she invariably produces material tailored to what I need, delivered when I need it and in the right format.”
PICTURED ABOVE: There’s nothing like a VIP or celebrity red ribbon opening, to garner some press attention
Fred Redwood, freelance journalist (The Times, Sunday Times, Daily Mail) also said: “I’ve worked with Lucy on several property features and have been impressed by her integrity, professionalism and charm. She offers journalists far more than the standard, “one-size-fits all”, sales pitch. Lucy has the nous to make contact with journalists on a personal level – she does not hide behind vacuous press releases. She also knows several of the editors of the property supplements, which is a major benefit.”
So is it time that we had that conversation?
PICTURED ABOVE: This is a typical case study picture – journalists LOVE the personal element to a story. This newly engaged couple are just moving into their new home
Words by Lucy Matthews, Marvellous PR
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